About
Our Mission
We’re edTech specialists with 25 years of experience, focused on equipping our clients with the tools they need to create better digital products: strategic insights, product ideation, and design. We believe that thoughtful user experience and design can enable better teaching and learning — that our work can give users a brain full of knowledge and a backpack full of confidence.
Our Values
We assume nothing about our users—that’s why research is key
The key to empathetic design is a user-centric approach, so we extensively test our new products without assumptions or ego. Every user is different, and every story is crucial in building a successful product.
We’re serious about strategy
We love to learn, research, and ask questions. Our strategy is built around that core concept — we take the time to understand the problems, goals, and users.
We believe in the importance of great design
Great visual presentation simplifies and clarifies the complex. We believe in the power of beautiful design to enable better teaching, learning, and delight.
The Team
We are a close-knit, multidisciplinary team of diverse creative thinkers. We aim to challenge the status quo while remaining empathetic and open to the world around us.
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Want to Join the Team?
At Backpack, we love to hear from people who want to help design better learning technology and care about getting it right.
We’re a small hybrid team located in DUMBO Brooklyn, offering full health benefits coverage, generous professional development stipends and competitive salaries. We sponsor fun monthly outings, and plan weekly internal ‘sandbox’ meetings for learning and sharing.