Services

Research

All the data-backed insights you need to develop edTech products with clarity and confidence.

ExploreExplore Research Services

Going with your gut is expensive.

Get the actionable evidence and insights you need to align your product goals with real user needs and expectations.

We do it by:

Conducting workshops to align on research goals, user personas, and competitors
Clarifying user challenges and validating solutions with surveys and interviews
Providing insights and recommendations grounded in the real experiences of teachers

Authentic Educator Insights

The Backpack Teacher Council

Backpack Interactive’s Teacher Council connects us to an authentic classroom experience. Through our Teacher Council, validate your thinking and receive valuable educator feedback on proposed features and solutions.

Our Teacher Council:

Includes both classroom educators and systems-level leaders; coaches, counselors, and administrators from across the United States
Brings subject-area depth across ELA, math, science, humanities, and cross-disciplinary learning
Represents the full learning spectrum — from Pre-K through higher education, including early childhood, elementary, middle, high school, and university programs

AI in the Classroom

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FREE Teacher Council Report

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Sasha Campbell

Pre-Kindergarten Teacher & Education Consultant

Dannielle Legaspi Rivera

2nd Grade Teacher

Wayne Wyatt

2nd Grade Special Education Teacher

Kayla Shipp

Program Manager for Student Success at Yale University

Rachel Pauta

2nd Grade Dual Language (Spanish) Teacher

Flora Guidos

Unified Student Supports Operations Coordinator

Elizabeth Slade

Senior Outreach Program Coordinator, Special Education

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Kelsey Wise

Certified K-12 School Counselor

Nicole Pense

Homeschool Educator, MAEd, LMSW

Megan Frogley

Director of Curriculum, Instruction & Student Wellbeing

Cody Moran

High School ASL Teacher

Meaghan O'Reilly

High School Special Education Teacher (English, Math, Science)

Beth Valentine

Media & Educational Technology Instructor, School Librarian

Caroline Adam

Third Grade Teacher, Part-Time Technology Coach

All Research Services

Qualitative User Interviews

Discover what users need, expect, and want from edTech products, plus how they really use your tools.

User Personas

The motivations, needs, and pain points of your users in an easy-to-digest format. Make decisions about product features, sequence learning content, and align your team in a snap.

Competitive Audits & Analysis

A detailed look at the competitive field. We'll uncover the opportunities and challenges for learning tools like yours, so you can make informed, strategic decisions.

User Surveys

Ask the right questions of the right users and discover what is needed, expected, and wanted from edTech products.

Product Audits

Discover what users need, expect, and want from edTech products, plus how they really use your tools.

Prototyping & Usability Testing

Identify the changes that can improve engagement and understanding, or validate product features as you go.

“This is a smart team that has a strong understanding of the market, an organized and disciplined design practice, and seemingly endless creativity. They are multi-faceted in their ability to move between user experience design, content, and marketing. And, they're just great people to work with. We're very lucky to have the opportunity to work with Backpack.”

— Brita Nordin, Former Chief Product Officer, BellXcel