Strategy
Services

Strategy

Limit business risks, streamline your product design process, and make an outsized impact on teachers and learners. 
Research Strategy Design Strategy

As edTech experts, we won't just help you figure out how to create something. We'll partner with you to discover the best possible product you should create.

 

We do it by:

  • Identifying the market opportunities, product challenges to focus on, and the strengths of your internal teams
  • Leveraging our unique viewpoint across the edTech landscape. As experts devoted to this vertical, we know what’s working and what’s not.
  • Developing a playbook with your organization’s leadership (not just for them)
  • Roadmapping your priorities and providing tactical recommendations for revising/rolling out your products

Choosing Backpack means you’ll partner with industry specialists who’ve advised on product strategies for the biggest names in edTech, helped organizations prioritize the features for award-winning products, and developed smart roadmaps for product and user success.

Download the latest free Strategy Handbook

All Strategy Services

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Stakeholder Workshops

Our seasoned team facilitates alignment on business/product goals, outcomes, and initial tactics in our collaborative workshop sessions, so you know exactly where you're going next.
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Product Ideation

Through sketches, user flows, wireframes, and lightweight prototypes, we envision creative solutions that meet user needs and business requirements.

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Market intelligence

Our practice combines inward looks at products via UXR and the outward look at market viability, competitors, and broad customer segments for business strategy.

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Product Roadmapping

Your product goals, requirements, and tactics, all in one place. Hit the ground running with feature design as soon as it lands on your desk.

“The Backpack Interactive team brings a unique blend of creativity, strategic thinking, and deep understanding of the school market that sets them apart from others. They don't just execute a vision — they help clarify and strengthen it - taking the time to truly understand our goals and the audiences we serve. I always come away from our collaborations with new ideas and a sharper perspective.”
— Sarah Smirnoff, Director of Education, Alliance for Decision Education
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Work with us!

Ready to get your project off on the right foot with precision Research from an EdTech-specialized team? 

Let's Talk

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Let’s build the future of edTech together.